rts EMBEDDED SYSTEMS 2008’s marketing

Advertising campaigns in the French and international specialised and trade press, invitation and programme mailings to selected lists of addresses, web campaigns and e-mailings will form the core of the rts EMBEDDED SYSTEMS promotional actions.

Direct marketing

* 15,000 e-badges sent to previous show visitors and to those having pre-registered for the 2007 show.

* 150,000 invitations sent to new targets from Groupe Solutions’ files, trade-oriented external files and international, press and professional associations’ files.

* 100,000 invitations sent to the customers and associates of rts EMBEDDED SYSTEMS exhibitors.

* 50,000 inserts in the French and foreign press specialising in electronic and industrial data processing.

MtoM will also profit from the synergy of the business marketing actions for the MtoM and DISPLAY conventions being held at the same time.

e-marketing

From fall 2007 to spring 2008: regular distribution of the rts EMBEDDED SYSTEMS’ electronic newsletter.

Plus:
Links will be established between the show’s site and the main websites dedicated to real-time and embedded..

MEDIA PLAN AND PRESS RELATIONS

500,000 readers and 300 well-informed journalists.

Starting in Fall 2007, rts EMBEDDED SYSTEMS 2008 will be announced in specialised French and international journals. Present in the main professional titles of the press specialising in computers and electronics, components, testing and audits, embedded systems and Linux, our ads will directly reach over 500,000 readers.
Press releases, flash e-mails, and special reports on “Conferences”, “Product Previews” and the show itself, will be sent out to a base of over 300 professional and specialised journalists. This information will also be available on the exhibition website site in the access-restricted journalist’s section.